Eurobound Celebrates Europe’s 2016 Green Capital

Eurobound Celebrates Europe’s 2016 Green Capital

Eurobound is celebrating Slovenia’s designation as the European Commission’s Green Capital for 2016, with a new, 9-day package exploring the country.

The “Slovenia: Hidden Gem” package is designed for discerning clients who want to explore an undiscovered European destination, and for those who love nature, wine, and food. The itinerary covers Slovenia, from the Mediterranean to the Alps, taking in cypress-dotted hillsides, small villages and towns, castles and caves. Continue reading

Eurobound Introduces Epicurean Collection

Eurobound Introduces Epicurean Collection

Eurobound has launched its “Epicurean Collection,” a series of personalized independent and small-group explorations focused on wine and food experiences.

Itineraries cover France, Italy, or Spain, and range from 4 to 10 days, depending on the package. Travelers can choose from 8 exclusive packages, each highlighting a different region. Continue reading

Issue 17 of <em>The Travel PR Report</em> is out!

Issue 17 of The Travel PR Report is out!

We’re excited to announce that Issue 17 of the Travel PR Report newsletter is out! This edition features articles on writing the “World’s Best” press release, helpful hints for pitching TV, and how PR can be like short order cooking.  As always, we hope you enjoy our newsletter, and look forward to your feedback.

France, Spain, Italy Top Europe Sellers For Spring-Summer

France, Spain, Italy Top Europe Sellers For Spring-Summer

Business Class, Intergenerational Travel Are Strong, Reports Eurobound France, Spain, and Italy are hot sellers this spring and summer, reports Eurobound, specialists in distinctive itineraries and packages to Europe for individuals and small groups. Together, the three countries are largely responsible for Eurobound’s nearly 25% increase in 2015 dollar sales, says Brigitte Armand, President of … Continue reading

Press Releases and Pitches: World’s Best. Really?

If you use superlatives like “world’s best,” “superb,” etc. when referring to your company, destination, or organization, read this email below from P.R. guru, Michael Smart. Hope you had a great Christmas. Here at MichaelSMARTPR headquarters, part of our holiday tradition includes watching “Elf.” You know the part where Buddy gets excited about the random … Continue reading

The newest edition of <em>The Travel PR Report</em> is out!

The newest edition of The Travel PR Report is out!

We’re excited to announce that Issue 16 of the Travel PR Report newsletter is out! This edition features articles on recent FCC guidelines for native advertising, branding and when you should offer discounts, and our white paper evaluating the pros and cons of mass distribution systems for press material. As always, we hope you enjoy … Continue reading

Eurobound Introduces Personalized VIP Normandie

Eurobound Introduces Personalized VIP Normandie

Eurobound–specialists in custom European itineraries sold exclusively through travel agents–has designed a one-week “Magnificent Normandy and Beyond” package for clients who want an in-depth immersion into the culture and history of France’s Normandie province. The package features one night hotel in Paris, four nights’ stay in the 18th-century Chateau La Cheneviere in Port-en-Bassin, and one night in Chantilly. Private transfers between Paris, Port-en-Bassin, and Chantilly; plus breakfast, VAT, and private or small-group tours are also included. Continue reading

Eurobound: Custom Europe Exclusively for Travel Agents

Eurobound may be a travel agent’s best-kept secret. Celebrating its 20th year, the tour operator designs distinctive custom vacations to Europe sold exclusively through travel agents.

The full-service provider creates quality tailored itineraries and arrangements to France, Italy, and destinations throughout Europe. Through its highly personalized approach and attention to detail, Eurobound has earned a loyal following among agents. In fact, Atout France has recognized the company’s contribution to French Tourism, with the French Affairs Award for Best Niche Tour Operator, 2015. Continue reading

Guest post: Discounting and Brand Loyalty

Guest post: Discounting and Brand Loyalty

Randye Spina, Affordable Marketing Solutions, LLC Marketers are under more pressure than ever to discount prices, as many in the travel and related businesses know.  But, don’t let it diminish your brand.    Here are some helpful tips how to discount wisely:   Focus on retention marketing – Concentrate on marketing around your existing customers. … Continue reading

Digital Marketing: When it’s an ad by any other name

Digital Marketing: When it’s an ad by any other name

Do you know the difference between content and an ad? When is an ad content and when is content an ad? The Federal Trade Commission has issued new guidelines for businesses engaged in native advertising. Native ads often mimic the look of the site and the pages where they appear. If you’re confused about what … Continue reading