Business Class, Intergenerational Travel Are Strong, Reports Eurobound France, Spain, and Italy are hot sellers this spring and summer, reports Eurobound, specialists in distinctive itineraries and packages to Europe for individuals and small groups. Together, the three countries are largely responsible for Eurobound’s nearly 25% increase in 2015 dollar sales, says Brigitte Armand, President of … Continue reading
If you use superlatives like “world’s best,” “superb,” etc. when referring to your company, destination, or organization, read this email below from P.R. guru, Michael Smart. Hope you had a great Christmas. Here at MichaelSMARTPR headquarters, part of our holiday tradition includes watching “Elf.” You know the part where Buddy gets excited about the random … Continue reading
We’re excited to announce that Issue 16 of the Travel PR Report newsletter is out! This edition features articles on recent FCC guidelines for native advertising, branding and when you should offer discounts, and our white paper evaluating the pros and cons of mass distribution systems for press material. As always, we hope you enjoy … Continue reading
Eurobound–specialists in custom European itineraries sold exclusively through travel agents–has designed a one-week “Magnificent Normandy and Beyond” package for clients who want an in-depth immersion into the culture and history of France’s Normandie province. The package features one night hotel in Paris, four nights’ stay in the 18th-century Chateau La Cheneviere in Port-en-Bassin, and one night in Chantilly. Private transfers between Paris, Port-en-Bassin, and Chantilly; plus breakfast, VAT, and private or small-group tours are also included. Continue reading
Eurobound may be a travel agent’s best-kept secret. Celebrating its 20th year, the tour operator designs distinctive custom vacations to Europe sold exclusively through travel agents.
The full-service provider creates quality tailored itineraries and arrangements to France, Italy, and destinations throughout Europe. Through its highly personalized approach and attention to detail, Eurobound has earned a loyal following among agents. In fact, Atout France has recognized the company’s contribution to French Tourism, with the French Affairs Award for Best Niche Tour Operator, 2015. Continue reading
Randye Spina, Affordable Marketing Solutions, LLC Marketers are under more pressure than ever to discount prices, as many in the travel and related businesses know. But, don’t let it diminish your brand. Here are some helpful tips how to discount wisely: Focus on retention marketing – Concentrate on marketing around your existing customers. … Continue reading
Do you know the difference between content and an ad? When is an ad content and when is content an ad? The Federal Trade Commission has issued new guidelines for businesses engaged in native advertising. Native ads often mimic the look of the site and the pages where they appear. If you’re confused about what … Continue reading
Wishing you happiness and health in 2016!
Jet lag – it’s a condition most international travelers have experienced at one time or another. To learn more, I attended a presentation led by distinguished experts at The International Society for Travel Medicine’s 2015 bi-annual conference. But what is jet lag? Continue reading
No organization is immune to crisis. It could be a terrorist event, a hotel fire, a natural disaster that halts air transportation, a disease outbreak that causes panic, or civil unrest that mars a vacation experience. These are only some examples. A crisis can occur at any place, any time. Here are some guidelines to … Continue reading