An Interview with Johnny Jet, part II
When it comes to travel, John DiScala, aka Johnny Jet, has become one of the nation’s top travel influencers. He and his website JohnnyJet.com have been featured over 3,000 times in major publications, from Fortune to USA Today.
This is the second half of our interview with Johnny Jet–read part one here .
Q: What in your opinion makes a good press release?
A good press release must have something substantial to say, which is directly relevant to the journalist receiving it.
Q: What kinds of information are you looking for?
I’m always interested in new travel trends, incredible offers, new products but only if they’re directly related to what I do and what I cover.
Q: What kind of information don’t you want?
I don’t care if Joe Schmo was appointed to vice president of operations. It’s important to know what someone covers before blasting out a press release. A targeted release is much more likely to get my attention. The rest get deleted.
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