The Travel PR Report 14

The Travel PR Report
A Free Service for Travel Marketing Executives     Issue 14
LK Head shotWelcome to the current edition of the Travel P.R. Report.  This issue features pitfalls to avoid when writing press releases, what travel influencer Johnny Jet wants in a press release, and pros and cons of hiring outside P.R. vs. in-house.


Future editions will focus on topics such as brand loyalty, social media, TV interviews, and more.  We welcome your feedback and your topic suggestions for future editions.


Please feel free to share this newsletter and to contact us for information on how we can help your public relations and marketing program.


Linda Kundell
Kundell Communications

Press Releases:
Is your press release for the dogs?


Photo: Steve Eng, Dog Reads Newspaper? via FlickrClarity and directness are the hallmarks of a good press release.When crafting the perfect press release, what you say, how you say it, and the words that you choose matter. Here are three examples of mistakes to banish from your press releases.


  • Industry-specific jargon–Don’t use the kind of jargon below unless you are certain that your audience will understand EVERY word:

“Are you trying to generate top-of-funnel organic traffic from long-tail keywords? Do you need a hub from which you’ll populate social media channels?”

Read more…

Travel InsiderTravelInsider
An Interview with Johnny Jet, part II

When it comes to travel, John DiScala, aka Johnny Jet, has become one of the nation’s top travel influencers. He and his website have been featured over 3,000 times in major publications, from Fortune to USA Today

This is the second half of our interview with Johnny Jet–read part one here .

Q: What in your opinion makes a good press release?
A good press release must have something substantial to say, which is directly relevant to the journalist receiving it.
Q: What kinds of information are you looking for?
I’m always interested in new travel trends, incredible offers, new products but only if they’re directly related to what I do and what I cover.
Q: What kind of information don’t you want?
I don’t care if Joe Schmo was appointed to vice president of operations. It’s important to know what someone covers before blasting out a press release. A targeted release is much more likely to get my attention. The rest get deleted.
Sign up for Johnny’s free newsletter, follow him on Twitter or Facebook.
Write better press releases
Let us help your staff write better press releases. We offer on-site training and e-courses. Contact us for more information.

Do you need dedicated PR?
“I don’t need dedicated PR.”

I’ve been hearing that phrase lately as companies seek to consolidate costs by embracing one-source solutions.
While these options may sound enticing, can these integrated services really take the place of a dedicated P.R. practitioner or agency?   The answer is yes and no, depending on the organization’s communications goals.


Confidently delivering a speech or giving an engaging presentation are crucial skills in today’s fast-paced business environment. Did you know that we also provide public speaking training?

For more information, tips, and class schedules check out our blog, the Public Speaking Wire at www.publicspeakingwire.comfollow us on twitter, or contact us.
AboutUsAbout Us

Kundell Communications provides a wide range of public relations and marketing communications services to the travel, tourism, and lifestyle industries, from targeted local efforts to nationwide multimedia campaigns.

A training division offers seminars in public relations and public speaking techniques. The firm brings more than 30 years of experience and a roster of top-quality professionals.

Contact us at 212-877-2798 or via email, at

Members of:

Society of American Travel Writers
Public Relations Society of America
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