The Travel PR Report 13

The Travel P.R. Report
A free service for travel marketing executives
Issue 13
In This Issue
Did you know?
How to Write the Perfect Press Releasese
Profile: Johnny Jet
Tech Bits
Speak Your Way to Success
Quick Survey
About Us
Quick Links
Join Our Mailing List

Social media pundits have long predicted the demise of the press release.  The reality is that press releases are here to stay.  A well-written press release can get you ink not only in print, but social media and broadcast as well.  See our tips below for writing the perfect release.

There’s a world of new influencers for marketers in travel today, thanks to social and online media.  Below we profile Johnny Jet, one of today’s most prolific travelers and writers.

Lastly, you might want to check out an article link about Pinterest entering the online advertising market.

As always, we hope you’ll enjoy this edition, and I personally look forward to your comments.


Linda Kundell Follow us on Twitter  

Did You Know?


According to Google, people decide in 1.5 seconds whether to stay on your website. That’s faster than you can say “Search Engine Optimization!”
What it means: The way your website looks matters now more than ever.

How to Write the Perfect Press Release

In this information age, journalists are inundated with information, from snail mail to social media. A well-written press release can make the difference between information used in an article or tossed in the “circular file.” With hundreds (or even thousands) of emails flooding inboxes, how do you make yours stand out?

Read our blog post about 10 tips for writing a good press release. From keeping it short (and to the point) to ensuring that your release is both appropriate for the recipient and timely, these tips will help you craft press releases that stand out from the crowd.


Travel Insider
An interview with Johnny Jet, Part I


When it comes to travel, John DiScala, aka Johnny Jet, has become one of the nation’s top travel influencers. He and his website have been featured over 3,000 times in major publications, from Fortune to USA Today.

Q: What trends do you see in travel coverage?
Travel coverage is constantly changing, due, in no small part, to changing technology. Travel photography has never been more popular or appealing as it is now, with photo-based social media sites being such online leaders. People are telling stories through video more and more as well. As technology and social media continue to evolve, so will the ways that people report and share content.

Q: Where does most of your content come from?
My content comes from my personal observations from traveling over 100,000 miles and visiting around 20 countries each year. I write about my experiences around the world, review destinations, hotels and airlines and am constantly sharing my content on my website, in my newsletter and through my social media channels.

(To be continued in the next edition of The Travel PR Report.) 

Sign up for Johnny’s free newsletter, follow him on Twitter or Facebook.



Seems like everyone is talking about online advertising and impressions. Advertising on Google and Facebook have become an important part of many marketing strategies. But watch out–there’s a new outlet in town! Pinterest has now joined Google and Facebook in selling online ads.  Read the story here.

Speak Your Way to Success 
Confidently delivering a speech or giving an engaging presentation are crucial skills in today’s fast-paced business environment. Did you know that we also provide public speaking training? For more information, tips, and class schedules check out our blog, the Public Speaking Wire at

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  About Us

Kundell Communications provides a wide range of public relations and marketing communications programs to the travel, tourism and lifestyle industries, from targeted local efforts to nationwide multimedia campaigns. A training division offers seminars in public relations and public speaking techniques. The firm brings more than 30 years experience and a roster of top-quality professionals.

Contact us at 212-877-2798, or via email,

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Society of American Travel Writers
Public Relations Society of America
The Travel PR Report is co-edited by Gwen Shaw.