Eurobound: Custom Europe Exclusively for Travel Agents

Eurobound may be a travel agent’s best-kept secret. Celebrating its 20th year, the tour operator designs distinctive custom vacations to Europe sold exclusively through travel agents.

The full-service provider creates quality tailored itineraries and arrangements to France, Italy, and destinations throughout Europe. Through its highly personalized approach and attention to detail, Eurobound has earned a loyal following among agents. In fact, Atout France has recognized the company’s contribution to French Tourism, with the French Affairs Award for Best Niche Tour Operator, 2015. Continue reading →

Guest post: Discounting and Brand Loyalty

Guest post: Discounting and Brand Loyalty

Randye Spina, Affordable Marketing Solutions, LLC Marketers are under more pressure than ever to discount prices, as many in the travel and related businesses know.  But, don’t let it diminish your brand.    Here are some helpful tips how to discount wisely:   Focus on retention marketing – Concentrate on marketing around your existing customers. … Continue reading →

Digital Marketing: When it’s an ad by any other name

Digital Marketing: When it’s an ad by any other name

Do you know the difference between content and an ad? When is an ad content and when is content an ad? The Federal Trade Commission has issued new guidelines for businesses engaged in native advertising. Native ads often mimic the look of the site and the pages where they appear. If you’re confused about what … Continue reading →

How to Avoid Jet Lag

How to Avoid Jet Lag

Jet lag – it’s a condition most international travelers have experienced at one time or another. To learn more, I attended a presentation led by distinguished experts at The International Society for Travel Medicine’s 2015 bi-annual conference. But what is jet lag? Continue reading →

Crisis Communications: Be prepared

No organization is immune to crisis.  It could be a terrorist event, a hotel fire, a natural disaster that halts air transportation, a disease outbreak that causes panic, or civil unrest that mars a vacation experience.  These are only some examples. A crisis can occur at any place, any time. Here are some guidelines to … Continue reading →

Is your press release for the dogs?

Is your press release for the dogs?

Three Mistakes to Avoid. Clarity and directness are the hallmarks of a good press release.When crafting the perfect press release, what you say, how you say it, and the words that you choose matter. Here are three examples of types of mistakes to banish from your press releases. Industry-specific jargon–Don’t use this kind of jargon … Continue reading →

Bratislava Basics

Bratislava Basics

Bratislava is often little more than a blip, relegated to a half-day on a tour or riverboat itinerary.  But for travelers who enjoy exploring nooks and crannies, the city is worth at least a full day or two to truly appreciate. Located on the Danube, Bratislava is the largest city in the Slovak Republic, and … Continue reading →

I don’t need dedicated PR because…

I don’t need dedicated PR because…

“I don’t need dedicated P.R.” I’ve been hearing that phrase lately as companies seek to consolidate costs by embracing one-source solutions. Management companies, branding agencies, ad agencies, and more have integrated public relations into their services, offering businesses one-source communications solutions. Other businesses turn to their internal staff, instead, as a cost-cutting measure. In either … Continue reading →