Luxury Europe: What Travelers Want

Privacy, Customization, Curated Experiences 

Affluent travelers to Europe are increasingly seeking privacy, custom-created itineraries, curated experiences, and off-the-beaten path destinations, according to Eurobound, specialists in bespoke travel to Europe for independent travelers and small groups.

Privacy is Prime

“Luxury travelers value privacy above all,” says Jeff Roy, Eurobound’s Vice President, Marketing & Sales, citing a recent study of affluent traveler preferences conducted by YouGov Global and the International Luxury Travel Mart. “They prefer traveling by themselves as a couple, family, or group of friends. And they want private tours and experiences with exclusive access.

Custom Itineraries and Curated Experiences Rule
“We’re seeing that affluent travelers increasingly want their itineraries custom-created and one-of-a-kind rather than modified from off-the-shelf solutions. And they’re expressing a desire for curated experiences designed just for them,” says Roy, VP of Marketing & Sales.

A custom trip, for example, might include the following elements, cites Roy:

• custom touring by chauffeur-driven car
• special after-hours access to museums
• private dining experiences
• private cooking class with a well-known chef
• special meals to fit dietary needs
• overnight hike with a private guide
• Private wine tasting and vineyard visit
• Local hike with private guide and a gourmet picnic

Off-the-Beaten Path Locales
“The bespoke traveler is experienced and has usually visited Europe’s major capitals. We’re finding that they like to trade major cities for lesser-known areas and regions,” notes Roy. “For instance, they may skip Edinburgh in favor of Scotland’s highlands and North Coast, where they can stay in small villages. Instead of a Rhine Valley cruise, they may visit the Bregenz Woods in western Austria, or they may opt for a free-wheeling itinerary of the Swiss Alps in a Tesla electric car. “

About Eurobound

Now celebrating its 22nd year, Eurobound provides distinctive, personalized vacations for independent travelers and small groups, sold exclusively through travel agents. Eurobound is a winner of the French Affairs Award for Best Niche Tour Operator.

For more information, call 888-672-7476 toll free, or email Further information on Eurobound is available on the company’s web site:

Muckross House and gardens National Park KillarneyIreland

Killarney, Ireland