Luxury Europe Outlook 2017, from Eurobound

Food and Wine Outpace Art, Culture.

Italy Top Destination, France is Close Second.

Food and wine experiences are surpassing art and culture as areas of interest for luxury travelers to Europe, reports Eurobound, the boutique tour operator specializing in independent and small group travel.

“While art and culture will remain driving forces for European travel, upscale travelers want to expand their horizons with  new and immersive experiences that delve into food and wine, “ says Brigitte Armand, Eurobound president.  “We have seen a gradual increase in clients who want hands-on experiences such as cooking lessons and shopping at local markets with a master chef, hunting truffles, and visiting or enjoying stays at wine estates to sample distinctive vintages.”

Epicurean Collection Expands

Given the heightened interest in wine and food, Eurobound plans to expand its Epicurean Collection of customized packages to France, Italy, and Spain in 2017.   Introduced in 2016, the Collection offers itineraries with accommodations in Italian wine estates, French chateaux, or ancient castles.  Packages may feature special dinners highlighting regional cuisine, private visits to vineyards, personal meetings with wine makers, cheese tastings and cooking classes.

Italy Places First, with France a Close Second

Italy placed top (25%) in sales for Eurobound travelers in 2016, with France a close second (20%), Spain in third place (15%), and the UK fourth (10%).  Ireland, Croatia, and Scandinavia are destinations coming up strong for 2017, reports Ms. Armand

While tourism to France experienced a slight downturn, Armand points out that this is a great time to visit, with museums and concert venues in full swing, and fewer tourists.

2017:  Delving into “Hidden” Europe’s Smaller, Lesser-Known Areas

Eurobound’s 2017 plans call for expanding the company’s offerings into lesser-known towns and villages.  “Much of our clientele are repeat travelers to Europe.  They want to discover the ‘hidden Europe’ that most travelers don’t see, such as typical villages off the beaten path” says Jeff Roy, Eurobound’s Vice President, Sales & Marketing.

The company recently introduced its “Italy’s Most Beautiful Villages” initiative of self-drive itineraries that include  Sardinia, San Marino, and the Chianti and the Casentino Valley in Tuscany.   Roy notes that 2017 plans also call for adding new destinations in other countries such as  Germany and Portugal.

To book

Now celebrating its 20th year, Eurobound provides distinctive packages and itineraries for independent travelers and small groups, sold exclusively through travel agents.  Specializing in personalized travel to Europe, Eurobound is a winner of the French Affairs Award for Best Niche Tour Operator, 2015.

For more information, and to book a custom vacation, contact Eurobound at 888-672-7476, or email  Further details are available on Eurobound’s new web site:

Château La Chenevière

Château La Chenevière

Gradara  -Castello

Gradara -Castello, courtesy Italian Tourism, Sandro Bedessi