If you use superlatives like “world’s best,” “superb,” etc. when referring to your company, destination, or organization, read this email below from P.R. guru, Michael Smart. Hope you had a great Christmas. Here at MichaelSMARTPR headquarters, part of our holiday tradition includes watching “Elf.” You know the part where Buddy gets excited about the random … Continue reading
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Is your press release for the dogs?
Three Mistakes to Avoid. Clarity and directness are the hallmarks of a good press release.When crafting the perfect press release, what you say, how you say it, and the words that you choose matter. Here are three examples of types of mistakes to banish from your press releases. Industry-specific jargon–Don’t use this kind of jargon … Continue reading