Do you know the difference between content and an ad? When is an ad content and when is content an ad? The Federal Trade Commission has issued new guidelines for businesses engaged in native advertising. Native ads often mimic the look of the site and the pages where they appear. If you’re confused about what … Continue reading
No organization is immune to crisis. It could be a terrorist event, a hotel fire, a natural disaster that halts air transportation, a disease outbreak that causes panic, or civil unrest that mars a vacation experience. These are only some examples. A crisis can occur at any place, any time. Here are some guidelines to … Continue reading
Three Mistakes to Avoid. Clarity and directness are the hallmarks of a good press release.When crafting the perfect press release, what you say, how you say it, and the words that you choose matter. Here are three examples of types of mistakes to banish from your press releases. Industry-specific jargon–Don’t use this kind of jargon … Continue reading
“I don’t need dedicated P.R.” I’ve been hearing that phrase lately as companies seek to consolidate costs by embracing one-source solutions. Management companies, branding agencies, ad agencies, and more have integrated public relations into their services, offering businesses one-source communications solutions. Other businesses turn to their internal staff, instead, as a cost-cutting measure. In either … Continue reading
I wanted to share a recent article I posted on LinkedIn about public relations, crisis communications, and our increased reliance on being connected as part of the 24-hour news cycle. Are we ever untethered? Can we ever travel into the wilds or a remote region where our cell phones don’t work? Read more. As always, I look … Continue reading
Editors today receive hundreds of press releases each day. What makes a good release that separates yours from the competition, one that grabs an editor’s attention? Continue reading
Kundell PR Travel News 