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Affluent Travelers Heading to Under-Discovered Europe, Says Eurobound

Affluent Travelers Heading to Under-Discovered Europe, Says Eurobound

Affluent, repeat travelers to Europe will skirt the major capitals in favor of lesser-known destinations in 2018, reports Eurobound, specialists in upscale, independent and small-group travel to Europe. The company reports a decided trend toward six main destinations: • Scandinavia • Iceland • Croatia & Montenegro • Ireland • Switzerland • Scotland “We’re seeing interest, … Continue reading →

Guest post: Discounting and Brand Loyalty

Guest post: Discounting and Brand Loyalty

Randye Spina, Affordable Marketing Solutions, LLC Marketers are under more pressure than ever to discount prices, as many in the travel and related businesses know.  But, don’t let it diminish your brand.    Here are some helpful tips how to discount wisely:   Focus on retention marketing – Concentrate on marketing around your existing customers. … Continue reading →