Filed under Guest Posts …

Press Releases and Pitches: World’s Best. Really?

If you use superlatives like “world’s best,” “superb,” etc. when referring to your company, destination, or organization, read this email below from P.R. guru, Michael Smart. Hope you had a great Christmas. Here at MichaelSMARTPR headquarters, part of our holiday tradition includes watching “Elf.” You know the part where Buddy gets excited about the random … Continue reading →

Guest post: Discounting and Brand Loyalty

Guest post: Discounting and Brand Loyalty

Randye Spina, Affordable Marketing Solutions, LLC Marketers are under more pressure than ever to discount prices, as many in the travel and related businesses know.  But, don’t let it diminish your brand.    Here are some helpful tips how to discount wisely:   Focus on retention marketing – Concentrate on marketing around your existing customers. … Continue reading →